Just to highlight why Peter Rosenberg is that dude. Dude's hustle is impeccable.
http://www.washingtoncitypaper.com/display.php?id=614
[quote]
You Deserve a Breakbeat Today
Peter Rosenberg brings the funk to the Golden Arches.
By Sarah Godfrey
Posted: February 7, 2007
Every Friday and Saturday night at the McDonaldגs at 18th Street and Columbia Road NW, a few things are practically guaranteed to happen. A white guy will walk in wearing a pair of shorts, no matter the weather. A big group of men will order a quantity of Chicken McNuggets so enormous that it tests the endurance of the staff. And at least one young girl somewhere in the place will have a tear-filled breakdown.
גItגs classic late-night Mickey Dגs,ג says Peter Rosenberg, aka DJ PMD, who on a recent Friday night was planted in one of the restaurantגs booths. Rosenberg watches as the nightגs requisite puffy-faced girl stomps up to the restaurantגs top floor to escape whoever has caused eyeliner to run down her cheeks. She is soon followed by a burly blond guy who tries to coax her back downstairs.
As the two talk, rapper O.C.גs גDangerousג plays loudly in the background. Thanks to Rosenberg, the small-scale human dramas that take place here every weekend now have a soundtrack.
Rosenberg, 27, who lives in Montgomery County, is the resident DJ at the Adams Morgan Golden Arches. Since November, heגs been spinning on Friday and Saturday nights from 1 a.m. until 4 a.m. During his sets, which heגs advertising as a weekly engagement called גPMD Snacks,ג he sits in a small roped-off section of the restaurant, playing music and occasionally getting on the microphone to engage the crowd.
His setup is simple, just a speaker system connected to his laptopגno turntables, just iTunes, from which he selects tracks that he hopes keeps heads nodding without making the environment too clublike. Rosenbergגs selections are blasted at a higher volume than the background music at most chain eateries, but he knows that itגs still a place of businessג